Located in Southern Sonora's Mayo Valley

With approximately 100,000 residents, the city of Navojoa is the fifth-largest in Sonora. It is the principal city of the municipality of Navojoa (similar to a county in the United States) which has a total of 145,000 residents.

The area that is now Navojoa, Sonora was originally inhabited by the native Sonoran indigenous group known as the Mayo people. The name Navojoa is a combination of two Mayo words, Navo (cactus) and Jova (house).

Spaniard Diego de Guzmán was the first known European to visit the area in the fall of 1536, and Jesuit missionaries arrived in 1614 to establish many of the pueblos in the region.

Navojoa is part of the Sonoran agricultural region known as the Mayo Valley, so agricultural production forms the basis of its economy, in addition to related industries of livestock raising, swine production and shrimp farming.

Tourism also plays an important role in Navojoa’s economy, and the area has much to offer for tourists interested in learning about Sonoran history, cuisine and culture.

The city has a number of historic sites of interest, and is often used as a place to stay for tourists who want to visit the historic colonial beauty of nearby Alamos.

The municipality of Navojoa also features a number of popular beaches along the Sea of Cortez as well as other tourist activities like sport fishing at the Adolfo Ruiz Cortines dam, and sport hunting.